Hi, I'm Ankush

I'm a designer and former product manager.


I've also worked across user research, UX writing, quality assurance, and community building roles.

This lets me engage with people across roles and levels, wearing multiple hats with ease.


Some of the work I'm most proud of.

Redesigning a chatbot - A case study on B2B2C design

The story of how an up-and-coming chatbot startup with several major clients got a user-centered design overhaul.

My Role

Sole designer and researcher

Main Goal

Consistency, structure and a common design language

Verloop UI redesign - Before and after
Abraham Lincoln at The Gettysburg Address - image preview of the UX design project

Of, by, and for the users - Driving conversion via users

The story of how an improved user review interface increased the hotel bookings for an online travel website by 10%.

My Role

Sole designer

Main Goal

Improve discovery of user reviews

Redesigned - Crowdsourced insights on GoIbibo

A visual redesign of a feature that helps users learn more about a hotel and its location via crowdsourced insights.

My Role

Lead designer and mentor

Main Goal

A simple and consistent interface

Shot #1 - Mobile Captivate redesign.png
Mockup of the app design mentioned in the project

A ride-sharing app with a difference

A UX assignment for an eco-friendly ride-sharing app that got me a job offer from India's largest online travel group.

My Role

Sole designer and researcher

Main Goal

Build a ride-sharing app


I've also done product design and user research for brands like:







Nice to meet you.
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